The Tauranga-based kiwifruit company, Te Awanui Huka Pak, is putting Maori culture and a Rugby World Cup star centre stage in Japan.
A delegation from the firm will open a trade conference in Tokyo, run by the kiwifruit marketer Zespri.
It's a major event for Japanese customers, and they've asked for Maori culture to be on display.
Te Awanui Huka Pak chief executive Hemi Rolleston says the company has put together a group that includes the opening singer of Rugby World Cup tournament, Ria Hall.
He says there'll be a Maori blessing, an exchange of speeches and gifts, singing and a haka.
Hemi Rolleston and the ropu (group) heads to Tokyo this Sunday.