The head of Te Taura Whiri i Te Reo Maori, the Maori Language Commission, says its annual grants to help promote te reo Maori are closely monitored and success is measured.
The commission has allocated $1.34 million to support promotion of te reo.
Chief executive Glennis Philip-Barbara says the funding is highly contested and only programmes of the highest calibre are endorsed by the commission.
She says specific questions are asked of each successful applicant about the numbers of people using the language and those being encouraged to learn and be engaged.
Ms Philip-Barbara says the threshold for grants increases every year.