Moves to boost saving and financial literacy among Maori have been launched as part of the Maori Economic Strategy, He Kai Kei Aku Ringa, announced on Monday.
The strategy identifies Maori saving and a better understanding of financial matters as a priority.
Retirement Commission project manager for Maori financial literacy Philip Broughton says the Maori community has not always been good at saving.
It's important the message on saving, investment and money is seen as relevant to Maori, he says.
Mr Broughton says a number of different awareness campaigns can be run but it must be aimed at the grassroots level, what he calls the kitchen-table.
He says discussions about money need to start within the whanau and on marae.