Vodafone says it's making an effort to acknowledge Maori culture - which also helps its New Zealand division stand out from the other countries it operates in.
The company has created intern positions specifically for tangata whenua.
Vodafone was also a finalist in the information technology and telecommunications category of this year's Maori Language Awards.
Corporate accounts manager Richard McKenzie said Vodafone New Zealand is working out how to set itself apart from its international brand.
He said it's hard for the company to find its identity when it's a part of the United Kingdom Vodafone brand.
But Mr McKenzie said a point of difference is Maori culture. He said it internally tries to acknowledge Maori in various ways, such as creating a haka group and correctly pronouncing Maori names.