The Northland Twin Coast Discovery route will undergo a Maori makeover as part of a regional strategy to boost the economy.
The $1.5 million proposal to modernise the touring route will focus on a Pou trail and information hubs throughout Northland to form a more authentic Tai Tokerau experience for visitors.
George Riley from Northland regional council's economic development division, said it was an opportunity for Maori to overlay the Twin Coast Discovery route with their own stories.
The council said it commissioned analysis, which showed the three year long project could create about 200 new jobs and boost regional growth by $20 million over the next seven years.
