18 Oct 2016

Māori media measurer wins design award

5:50 pm on 18 October 2016

A computer program that recognises and measures Māori language content on broadcast media has won a design award.

04072016 Photo: Rebekah Parsons-King. Maori language week kicks off with a parade from Wellington Train Station to Te Papa. 4000+ people paraded through wellington to promote Te Reo.

Photo: RNZ / Rebekah Parsons-King

Kōkako was developed by using technology that can recognise different birds calls and applying it to Māori language.

It is now used by Māori broadcasting funding agency Te Mangai Paho to measure Māori language content.

Kōkako was named a Supreme Winner (interactive category) and awarded a Purple Pin in the Designers' Institute of New Zealand NZ Best Design Awards 2016.

Kōkako is a technology developed by Dragonfly Data Science that recognises spoken or sung Māori content and provides data on how much is being broadcast and at what times.

The identity and user interface for the software was designed by Salted Herring, a Wellington based brand and digital agency, who picked up the award.