Radio New Zealand - Te Reo Irirangi o Aotearoa
27 May 2012 - 9:41 pm NZ time
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Three Maori food and drink brands become one
Updated at 6:30 am on 9 February 2012
Three leading Maori food and drink brands have been clustered under one name, in a bid to boost exports.
Aotearoa Seafoods, Tohu Wines and Ngatahi Horticulture are now operating as Kono (food basket).
Kono is a division of the Wakatu Incorporation, which is based in Nelson.
Chief executive Keith Palmer says the products' Maori heritage gives the company a unique cultural connection with Asian businesses.
He says switching to a single brand will increase overall sales and help Kono become a premium food supplier.
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