14 Feb 2012

Media funder highlights programme maker challenge

8:56 am on 14 February 2012

The Maori Broadcasting Funding Agency says its mainstream counterpart is creating a challenge in the media industry due to the need for more Maori programme makers.

New Zealand On Air's new Maori strategy states that, for a Maori television programme to be authentic, two of the three producer roles must be taken by Maori.

But the Maori Broadcasting Funding Agency points out there are not enough people with training and experience to produce programmes that promote te reo Maori.

In a briefing to the Government, the funding agency asks to what extent it should be developing people to meet an increasing demand for high-quality Maori programming.

The agency stresses that, while it presents a challenge, New Zealand On Air's Maori programme strategy is valuable.