Celebrity hair stylist Vidal Sassoon has died at his home in Los Angeles aged 84.
Mr Sassoon transformed his success in the salon into a multi-million dollar hair product business, to become one of hairdressing's most recognisable names.
Born in London, Sassoon earned international fame and fortune with groundbreaking styles including the bob.
In the 1960s he created a young, more natural look in hair and helped usher in a new era of style at the time.
He was dubbed a pioneer by many for coming up with so-called wash and wear looks - liberating many women from weekly salon trips to have their hair done.
He went from being a stylist in the salon to licensing his name for hair design products that were sold around the world.
The stylist maintained a residence in the United States but kept his connections with Britian, remaining a die-hard fan of the Chelsea football team.
In 2009 he was honored by the Queen by being named a Commander of the Order of the British Empire (CBE).
Apart from his hairdressing interests, he set up the Vidal Sassoon Foundation to help the needy in educational pursuits both in Israel and abroad.
Mr Sassoon was reported last year to have been suffering from leukemia.
Los Angeles police say Mr Sassoon had died of natural causes.