David Beckham's arrival at Paris Saint-Germain has been warmly received by French media.
AAP reports the anouncement that Beckham, 37, is to join the club was greeted on Friday with praise and pride.
His move to Paris was the talk of the cafes and on morning radio, where Mayor Bertrand Delanoe said Beckham's move was "very good news" for the city.
"He's a great sports personality with a global audience and what he's said about Paris - that it's a marvellous, attractive city," Delanoe said on Europe 1 radio.
Even Liberation hailed Beckham's performance at the announcement on Thursday.
"Yesterday the former Manchester United midfielder was super. Smiling, suave, with this hint of roughness - the accent from the working-class London neighbourhood where he grew up - spicing up his words," the newspaper said.
"The loving looks from the hall. Oh, David..." it said.
Le Parisien devoted the front page and two inside pages to Beckham's arrival, saying his joining Paris Saint-Germain would catapult it into the league of clubs like Manchester United and AC Milan.
"Beckham is a pop star, an international icon, a Beatle in football boots," it said.
"The capital's club is definitely launching into another world with the Englishman's signing."
At the PSG boutique on the Champs Elysees, jerseys featuring Beckham's No.32 were on sale for 110 euros on Friday morning and fans swept in early to pick them up.
The only disappointment was that Beckham's wife Victoria and their four children would not be joining him.
"It was the only bad news of the day," said Le Parisien.
While in France, AAP reports Beckham and his family will also benefit from the country's strict privacy laws.