Police had to restore order in Singapore on Thursday when people rushed to McDonald's outlets to buy Hello Kitty toys being sold there as a promotion.
In some outlets, staff failed to control the crowds amid rampant queue jumping. Supplies of the toys ran out soon after the stores opened for business.
People began queuing from Wednesday night to get their hands on a kitten in a skeleton outfit, depicting a character from The Singing Bone, a German fairy tale.
It was the last of a series of six limited-edition characters dressed in different outfits from popular fairy tales
Some customers took to Facebook to register their anger after they went home empty-handed, while others immediately put the toys for sale online at inflated prices.
Singapore last went into a Hello Kitty frenzy in 2000, when McDonald's sold a series of the toys in wedding outfits to usher in the new millennium.