16 Dec 2009

Wool brand deal announced

9:53 pm on 16 December 2009

Wool Partners International has announced a new partnership agreement with a Hong Kong-based carpet manufacturer, Tai Ping, for the use of its Laneve quality assurance brand.

The strong wool marketer says the agreement will mean Tai Ping will use Laneve-accredited wool in select carpets and rugs sold throughout North America, Europe and Asia.

Wool Partners chief executive Iain Abercrombie says the relationship will be one of the driving forces in raising the profile of the Laneve brand internationally.

WPI has also signed supply agreements with 18 US carpet manufacturers to use the brand.