Organisers of the 2012 Olympic Games in London have defended the signing of a Stg20 million sponsorship deal with Cadbury.
The deal has been criticised by the National Obesity Forum for promoting the sale of chocolate bars when the Games are supposed to encourage active lifestyles.
However, London 2012 chief executive Paul Deighton insisted the confectionary company would take a responsible approach.
Cadbury will be a 'tier two' sponsor, giving it the right to use the London 2012 marks on their products, marketing rights to the British Olympic and Paralympic teams and the right to sell sweets and ice cream at Games venues.
Cadbury chief executive Todd Stitzer pledged that the company would not hand out free chocolate bars during the Games and would stress the importance of enjoying treats as part of an active lifestyle.