The Rugby Football Union in England is teaming up with publisher Mills & Boon for a series of eight steamy rugby tales due to go on sale next month.
The RFU announced this week the first title in the series, The Prince's Waitress Wife, would launch on 1 February ahead of the 2009 Six Nations Championship.
One title will be published each month until September. They will be available from The Rugby Store and bookshops.
RFU licensing and marketing manager Jane Barron hoped the move would attract more people to rugby.
Mills & Boon sales and marketing director Clare Somerville describes romance novels and rugby as "an irresistible combination".
Other titles in the series are: The French Tycoon's Pregnant Mistress, At The Argentinian Billionaire's Bidding, The Ruthless Billionaire's Virgin, The Italian Count's Defiant Bride, Blackmailed into the Greek Tycoon's Bed, The Virgin Secretary's Impossible Boss and The Sheik's Lovechild.