The recession is driving down the price of tickets for the National Football League's Super Bowl event.
Prices to watch the Pittsburgh Steelers play the Arizona Cardinals in the championship game on 1 February in Tampa, Florida, are down as much as 40% in the secondary market due to weak demand.
A London-based secondary ticket exchange says ticket prices overall are down about 38% to about $US3100 - their lowest level since 2006.
Tickets to the Super Bowl carry a face value of either $US800 or $US1000, with about 1000 tickets priced at $US500 this year in response to the slumping economy.
However, prices to popular sporting events are often resold at prices far higher than face value.