13 Sep 2010

Australia bans pro-euthanasia ad

9:27 pm on 13 September 2010

Australia has outlawed a television advertisement in favour of euthanasia - the first in many years to challenge a legal ban on the practice.

In the advert, a gaunt-looking actor speaks of intolerable suffering and urges the government to listen to those who wanted to die with dignity, the BBC reports.

Regulators say it promotes suicide, which is illegal in Australia.

The group behind the campaign, Exit International, says it will fight to have the ad reinstated.