Grants worth $A10 million have been announced by the state and federal government in Australia boost Queensland's tourism industry.
Widespread flooding across the state has seen many operators face mass booking cancellations, even in regions that were not affected.
Tourism operators say the industry has been hit badly by perceptions that the entire state has been ravaged by floods.
Queensland Tourism Council chief Daniel Gschwind says the funding will help the industry recover.
"The whole state in a tourism sense is suffering and we have to make sure that we crank it up again so that tourism can be part of the community recovery," he said.
Tourism Minister Peter Lawlor says the industry will also use discount flights and accommodation to attract visitors to Queensland.