21 Sep 2009

100% Pure NZ tops tourism brand survey

8:14 am on 21 September 2009

New Zealand Tourism's 100% campaign has topped an international survey of tourism organisations asked to name the best brand.

The survey by the World Tourism Organisation and the European Travel Commission saw New Zealand gain the most nominations for best destination branding, ahead of India, Spain and Australia.

Tourism New Zealand says those who took part in the survey cited the consistency and credibility of 100% Pure New Zealand as well as the strong imagery and strong positioning statement.