30 Oct 2009

Last edition printed of "Trading Post"

4:04 pm on 30 October 2009

The Trading Post paper has been printed in Australia for the last time. After more than four decades of adverts for cars, furniture and pets, the publication is going on-line.

The ABC reports it was an Australian institution.

Due to a huge drop in the number of people placing print advertisements, Telstra has now turned it into an exclusively online business.

Telstra bought the publication in 2004 for $A636 million.

Founder Charles Falkiner says it is a sad day, but concedes that the rise of online classifieds made it inevitable.

He told ABC radio in 2004 that he was gobsmacked at the price that Telstra paid, saying he thought it was a little high.

Industry analysts had been predicting the paper's demise for some time.

Online advertising currently comprises 16% of the market place and is forecast to be 25% within four years.