Brands
What are the new rules for job hunting?
Being humble is a bit of a national personality trait, but a recruitment expert says Kiwis need to put it to one side when it comes to the job hunt. Author Tom O'Neil has worked in recruitment and HR… Audio
NZ Rugby: Why it has the backing of the provincial unions
Provincial rugby unions gave their blessing yesterday to a controversial deal to allow a private equity firm to buy into New Zealand Rugby. The deal would allow global technology investment firm… Audio
Why consumers prefer feminine brand names
Consumers consistently prefer 'feminine' brand names to 'masculine' ones, according to a series of studies published in the Journal of Marketing by Ruth Pogacar, a professor of marketing at the… Audio
No longer a slave to likes and follows
Today, social media has bridged the gap between distance and human connections, but at what cost? We meet a photographer-turned-influencer whose every waking moment comes with mounting pressure and… Audio
Brand loyalty starts with advertising exposure in childhood
Dr. Merrie Brucks is one of the team of consumer experts who have delved into the buying habits of adults and found a link between their choices and the advertising they saw before they turned 13. Audio
Construction sector reform & trusted brand rankings
Business commentator Rod Oram looks at support in the construction sector for reforms, and which companies have signed a government accord. Also,Infratil is to pay a 100 million dollar management fee… Audio
Tearfund Ethical Fashion Report : Do customers care?
Some of New Zealand's best known clothing brands have been outed for having poor ethical practices. Do consumers actually care? Audio
Prop styling in New York
New York-based Kiwi Rachel Stickley knows all about styling props. When she's on the job her art tools are at the ready and she could be doing anything from sourcing furniture to melting lipsticks and… Audio, Gallery
Symbolic sounds
Consumer history is littered with product names that have been lost in translation. Now there's something else for people naming new products to worry about! Work in the field of sound symbolism by… Audio
Brand value
Itamar Simonson is a Professor of Marketing at Stanford University, and in his book Absolute Value he argues that brands are becoming less important in the digital age. Audio