Online Reviews
Online reviews - how to detect real from fake
28 Apr 2022
Roughly 90% of shoppers look at online reviews before a purchase, but how do you know they're real? Reviews are a great source of information but we need to be aware that businesses do create and… Audio
Brand value
12 Apr 2014
Itamar Simonson is a Professor of Marketing at Stanford University, and in his book Absolute Value he argues that brands are becoming less important in the digital age. Audio