The Samoan Tourism Authority hopes new businesspeople will invest in sustainable tourism.
This comes as ten New Zealand based Pacific businesspeople, led by the Pacific Trade and Investment Commission, are visiting Samoa and Tonga this week to find new markets there.
The chief executive of the tourism authority, Matatamali'i Sonja Hunter, says while tourism needs to grow, it also has to become eco-friendly.
"One of the things that we pride ourselves on is the environment. We want to sustain it as such. So accordingly the challenges would be carrying capacity. Whilst we entertain the fact that we would like more people to come, we must be realistic that our environment is not greatly affected."
Matatamali'i Sonja Hunter says the Authority wants to limit foreign tourism investment in the resort and upper class wellness sector