The newest operator in the mobile phone services market Digicel has promised to enhance mobile communications and spur competition in Fiji by investing over $80 million US to build a state-of-the-art network.
In a statement yesterday the company highlighted that it would be offering what it calls "innovative and accessible mobile services that offer real value to its customers".
Fiji Live online reports the company is also promising over 500 jobs to locals.
Digicel Fiji Ltd was awarded the GSM mobile licence on Tuesday to operate in Fiji - the only successful bidder of the four that had tendered.
It submitted an offer of US$10.25 million.
For over 10 years, Fiji's mobile market was monopolised by Vodafone Fiji Ltd.
Both Vodafone and Digicel have now got licences for 15 years.
This licence extends Digicel Pacific's mobile network and competitive offerings to four markets - Samoa, Papua New Guinea, Tonga and Fiji.