Visitor arrivals to Hawaii in June sank 14.2 percent compared to the same month last year.
The Honolulu Star-Bulletin reports around 580,000 visitors travelled to Hawaii in June, the biggest monthly decline in five years.
The Hawaii Tourism Authority says visitor spending sank 13.5 percent in June, compared to the same month last year.
The authority, which oversees official tourism planning efforts for Hawaii, is considering spending 6.5 million US dollars on marketing to boost the state's sagging visitor industry.
The newspaper says the latest figures are particularly worrisome, as June marks the start of Hawaii's major tourism season, which runs through August.
Hawaii has been hard hit by rising fuel prices, which increase the cost of travel, and weakening consumer confidence in the United States.