5 Mar 2010

Samoa announces 5 per cent increase in visitor numbers

7:13 am on 5 March 2010

Samoa welcomed 5.4 percent more visitors in 2009 compared to the year before, the Samoa Tourism Authority announced this month.

The tourism body said the country received 128,804 visitors last year, injecting 304.3 million tala into the economy, a marked improvement over the 122,163 visitors it received in 2008.

Samoa also received two more cruise ships during the year than in 2008, with 17 cruise ships bringing in 16,633 visitors.

New Zealand, Australia and American Samoa were the top three visitor arrivals markets.

Air New Zealand and Polynesian Blue dominated the travelling traffic with a 68 percent market share.

The tourism industry directly employed 5,400 people during the year, representing 10 percent of total employment.