The French Polynesian government has loosened the liquor sale rules in a bid to boost the economy.
It has decided that shops can now sell alcohol from Monday to Saturday until eight o'clock at night, which is an hour later than before.
The government says the measure is to help stimulate business activity and to encourage household spending as the economy has been in decline.
In conjunction with the French high commission, it has also been decided to allow night clubs to stay open until 5.30am instead of three o'clock.
However, alcohol will only be for sale until 4am.