The Solomon Islands Visitors Bureau is hoping a rebranding will help it hit its annual target of 50-thousand visitors by 2015.
The bureau's marketing manager says the old brand, Discover somewhere different, didn't create a distinctive or coherent enough image of Solomon Islands.
Freda Unusi says the new slogan 'So Solomons, So Different' is the product of a series of nationwide industry workshops and a New Zealand firm, the Reserve Group.
"Australia and New Zealand are our main markets, that's where most of the visitors coming to the Solomon Islands [are from], so we want to concentrate on that, give them the image that would say that this is a different destination - apart from our other Melanesian countries."
Freda Unusi says Solomon Islands offers tourists who want to rough it a bit adventure, culture and history.
She says there were 22-thousand visitors last year.