The owners of StarKist, the parents company of StarKist Samoa in American Samoa is launching new flavours of canned tuna for its biggest market, China.
The major South Korean canned tuna manufacturer, Dongwon F&B, recently signed a contract with a Chinese retail giant Bright Food Group to make its tuna products available at nearly 10,000 convenience stores, supermarkets and large discount outlets.
The new flavours spicy, sweet and greasy have proven to be attractive to Chinese consumers, enabling the company a smooth entry into a market of more than 1.3 billion people.
The firm says the value of China's canned tuna market is estimated at 45 million US dollars and Dongwon aims to post 500 billion won in annual sales there by 2018.
The company's head of sales, Eun Yoon-hyun says canned tuna is Dongwon's new growth engine and it will continue to bolster its presence in China.