Hawaiian Airlines early Wednesday morning launched direct services between Honolulu and Taipei, Taiwan.
It is the latest addition to its expanding international network and seventh Asian gateway destination.
The airline's president and chief executive officer, Mark Dunkerley, says the demand for service to Hawai'i from the Taiwan market has been growing.
He says Hawaiian Air is delighted to respond to the strong interest by delivering three non-stop services a week to and from Taipei.
The airline says the new service capitalizes on the extension of the U.S. Visa Waiver Program to cover citizens of Taiwan, which permits visa-free travel to the U.S. for eligible travelers visiting for 90 days or fewer for business or tourism.