14 Oct 2013

Niue inspired gin to take on the Asian market

2:36 pm on 14 October 2013

A family gin business with links to Niue is looking to break into the Asian market after promoting its Niuean-inspired gin in the South Pacific.

The company, Colonial Commodities Ltd, says Vaione Premium Pacific is the first gin with South Pacific origins.

The company's founder, John Sexton, is a New Zealander of Niuean descent, who first started distilling the gin in his garage in Auckland.

Mr Sexton's son, Anthony Sexton, is the company's general manager and says the gin is currently sold in New Zealand, Niue, Vanuatu and Rarotonga.

He says the company has now set its sights on Asia, including China and Japan.

"There are some good opportunities there, it's just a matter of converting it. I suppose one of those things - selling the mystique of the Pacific into Asia - it's a point of difference which a lot of products don't have."

Anthony Sexton says the company wanted to distill the gin in Niue but found the cost of freight prohibitive.