12 Feb 2014

American Samoa will take part in travel trade show in NZ

11:51 am on 12 February 2014

American Samoa will take part at next week's 'Discover America' travel trade shows in New Zealand.

The territory is part of the delegation under the BrandUSA program, which was created by federal law as a public-private partnership, and the official destination marketing organization of the federal government.

The American Samoa Visitors Bureau executive director, David Vaeafe, says the territory's participation is part of an ongoing marketing program to educate the international travel trade about the territory being a destination to visit.

He says Discover America shows will give the territory the opportunity to speak directly to over 700 travel agents over the two days in Auckland.

He alao says the Visitor's Bureau is finalizing a partnership program with BrandUSA that will see them supplementing the territory's overseas advertising efforts with travel partners in the New Zealand and Australian market place.

In New Zealand, American Samoa has partnerships with four travel companies including Air New Zealand Holidays.

Prior to the Discover America event, the Visitors Bureau will also participate in the Auckland Flight Centre Travel Expo this coming weekend, the largest consumer travel show in New Zealand.