The President of the Samoa Hotels Association, Tuala Oli Ah Him, has branded a private sector group as rebels who are sabotaging the industry.
He says the Samoa for Real group is a small minority which doesn't own hotels trying to stir up trouble.
But the group has had 67 participants, many of them hoteliers, at workshops with world tourism experts, who acknowledge the low levels of hotel occupancy in 2013, which many call a crisis.
A representative from Samoa for Real, Nynette Sass, says they are just concerned about their businesses, and responding to the Prime Minister's call for operators to do more for themselves.
Tuala says his association held a meeting some months ago and the group could not come up with any grievances.
"I think these people don't know what they're talking about. They need to stop causing trouble and work together with government and don't go against government. That's the success of each country, working together, not trying to disrupt or sabotage the good work of government and also the association."
Tuala Oli Ah Him of the Samoa Hotels Association