A tourism industry group in Samoa says it's disappointing that the Hotels Association has called it rebels.
The President of the Samoa Hotels Association, Tuala Oli Ah Him, says the Samoa For Real group is "sabotaging the industry" and it's only a small minority of people who don't own hotels.
But the general manager of Sinalei Reef Resort and Spa, Sose Annandale, says nothing could be further from the truth.
Sixty-seven industry personnel attended workshops with international experts, organised by Samoa For Real.
She says the group has asked the Hotels Association twice to get involved in the industry-wide initiative, but it's not interested.
She says Samoa For Real has a wide range of members accross the industry.
"We're trying to unite our industry and bring our industry together so you know it is kind of disappointing when you hear comments like that because it's the furthest thing from the truth. It's just one of those unfortunate situations where we have been challenged, we've risen to the occasion and then we're condemned for doing just that."