Fiji's minister responsible for the elections, Aiyaz Sayed-Khaiyum, has acquired the internet domain name fijifirst.com.
Fiji First is also the name of the party which the prime minister, Rear Admiral Frank Bainimamara, has proposed to register this month.
Mr Sayed-Khaiyum re-registered the internet domain name in January - just days after the regime leader announced that he would end his military career to contest the election promised for September.
Mr Sayed-Khaiyum, who is also the attorney general, is not expected to stand.
Last week, Rear Admiral Bainimarama said he was his party's only confirmed candidate after last month naming the women's affairs minister, Jiko Luveni, as his proposed party's first candidate.
Rear Admiral Bainimarama is under police investigation for repeated breaches of regime decrees and a law in connection for his political campaign.
Should he be convicted, he could be disqualified from the poll and risk a jail sentence.