21 May 2015

Cooks to boost Japan marketing

8:38 am on 21 May 2015

The Cook Islands will turn its focus on Japan for its tourism marketing, with a group from the industry travelling to Tokyo for six days.

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Photo: RNZ

Representatives from Cook Islands Tourism Corporation, Turuma Pacific Travel Group, Manuia Beach Resort and the Edgewater Resort are to visit key wholesalers in the Japanese capital.

Turuma managing director, Robert Skews, says Japanese travellers are becoming more adventurous and rather than travelling in large groups as they once did, they are tending to opt for individual or small group travel.

Mr Skews says three Cook Islands dancers will be in Japan at the same time as the Rarotonga group and will perform at an annual dance festival, giving the country further exposure to potential visitors.

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