Police in the Cook Islands are investigating seven recent crashes on Rarotongan roads and are once again calling on motorists to use their common sense to avoid any more bloody scenes.
The Police Service says people are becoming complacent after a relatively incident-free festive period.
The seven recent crashes happened since Monday last week.
Police say contributing causes include carelessness, driving while under the influence of alcohol or drugs and speeding.
Police say they want to send a message that driving faster than the speed limit of 40 kilometres per hour on a motorbike without a helmet and 50 kilometres per hour on all vehicles is not safe and definitely "not cool".