Papua New Guinea's new tourism minister would like his country to draw lessons from Fiji on effectively marketing its destinations.
Tobias Kulang who is in Suva this week said he was interested in learning how the region's largest tourism provider attracts so many visitors and applying that in PNG.
Figures from the South Pacific Tourism Organisation from the last quarter of 2015 show 38 percent of the region's tourists went to Fiji while just 10 percent went to PNG.
Mr Kulang said PNG will take part in more promotional events as part of its new tourism strategy.
Studies show some of the major advantages Fiji tourism has over PNG are better infrastructure and support services, a wider variety of tourism attractions and activities.
World class accommodation, cheaper, frequent direct flights from potential market destinations and a more stable law and order situation are also working in Fiji's favour.