26 May 2016

Marketing push to help revive Vanuatu's tourism industry

4:37 pm on 26 May 2016
Virgin Australia, Gold Coast.

Photo: RNZ / Alexander Robertson

A tourism leader in Vanuatu says a new marketing push will help revive the industry after the twin blows of Cyclone Pam and the loss of some international flights.

Vanuatu Hotel and Resorts Association Chairman Bryan Death said the campaign would market Vanuatu as a destination through advertisements on television in Australia and New Zealand, and online.

The marketing drive comes as the industry has also been boosted by the reopening of key hotels, and the resumption of Virgin Australia flights after repairs were made to the runway at Bauerfield Airport.

240414. Photo RNZ. Vanuatu, Port Vila, cafe, tourism

240414. Photo RNZ. Vanuatu, Port Vila, cafe, tourism Photo: RNZ

Bryan Death said it was all helping the industry to rebound

"Oh we've come off the bottom now by a long way and it's just now going to take a little bit of time but once people bring Vanuatu to top of mind through seeing these ads then I'm sure the enquiries will strengthen and the numbers will come back very quickly."

Bryan Death said visitor numbers dropped by 20 percent due to the cyclone, and another 20 percent due to concerns over the safety of the runway.

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