26 Sep 2016

Record tourism numbers for Samoa

10:49 am on 26 September 2016

Samoa has recorded an 11 percent increase in visitor numbers compared to the same period last year.

Papali'i Sonja Hunter - CEO Samoa Tourism Authority

Papali'i Sonja Hunter - CEO Samoa Tourism Authority Photo: RNZI/Monica Miller

The country's tourism authority says 65,274 visitors so far this year, compared to just over 58,000 for the same period in 2015.

In June alone, 12,773 visitor arrivals were recorded.

The chief executive of the Samoa Tourism Authority, Sonja Hunter, said the figures indicate growing confidence among travellers off the back of successful marketing campaigns.

A large majority of the visitors come from New Zealand, but the Australia, American Samoa, and United States markets have all grown by more than 10 percent.

Ms Hunter said she is confident the numbers will hold, if not increase, in the coming months.