Vanuatu businesses which sell handicrafts, cosmetics, and food products will now be able to vend their wares on board P&O cruise ships visiting the Pacific nation.
The initiative has been launched in conjunction with the International Finance Corporation, a member of the World Bank Group, aiming to create economic opportunities for the island's businesses and communities.
The IFC's partnership with Carnival Australia, which represents P&O Cruises Australia, began in 2014 with IFC undertaking an economic-impact study of the cruise sector in Vanuatu.
It found that cruise passenger, company, and crew-spending amounted to 10 percent of Vanuatu's total annual exports.
One of the initial suppliers is a company dealing in handicrafts called Pandanus Consulting Services Vanuatu whose owner is Nicky Barnes.
She told Johnny Blades about local small businesses getting better access to the cruise ships.