"Charismatic" Conservation - Dr Mike Dickison

A new study says private sponsorship of 'charismatic' species, such as the kakapo or kiwi, has been criticised as being an inefficient use of money. The Proceedings of the Royal Society B paper, says twice as many species could be saved if money was allocated differently. The paper considered funding for 700 of our most threatened species. Dr Mike Dickison is curator of natural history at the Whanganui Regional Museum