By now, many of us will have broken our new year vows. The resolutions we make about losing weight, exercising more, eating a more healthy diet or tackling various detox diets. But London-based New Zealander Fritha Hookway proposes another form of purging.
#NoFilterFeb challenges social media users to post photos without filters on sites such as Instagram as "a reminder that the world doesn't always need a touch up".
Fritha Hookway speaks with Jesse Mulligan.