The 1950's were the heyday of radio, which had the New Zealand airwaves all to itself until television came along in 1960. That meant it was a golden era for radio when it came to advertising - the commercial stations were still all state-owned and turning a hefty profit for the government. In today’s visit to the sound archives of Ngā Taonga Sound & Vision Sarah Johnston is bringing us some radio commercials from that era - which you can hear on their "Sellebration" exhibition of historic radio and TV advertising.
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