11 Oct 2017

Alcohol in supermarkets targets kids

From Jesse Mulligan, 1–4pm, 1:20 pm on 11 October 2017

Kiwi kids are hit with alcohol messaging nearly every time they go to the supermarket.

New research has found children are exposed to makreting for beer and wine 85 per cent of trips to the grocery store, despite rules tightening around what can be shown.

The booze is also advertised near everyday items like bread and milk, suggesting buying alcohol is normal, which has lead to calls for alcohol sales to be banned in supermarkets all together.

The study's author, Otago University's Tim Chambers, tells us more.

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Photo: Supplied

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