Babies grow out of their clothes fast – so a Wellington woman has come up with a solution that allows parents to recycle and borrow baby clothes.
Beverley Walter was studying web development when she came up with the idea for Gurgl, a non-profit serving the parents of under-2-year-olds.
"I'm walking up Cuba Street past all my favourite op shops and I went… where do you go if you've got kids and you want op shop clothing?"
Parents subscribe on the Gurgl website – which is going live within a matter of days, Beverley says – by filling out a questionnaire about their baby and paying the subscription fee which covers cleaning the clothes, postage and administration.
Once a month, they'll then receive a box with half of the clothing they'll need for their baby that month.
The following month they bundle that clothing up into the same box and leave it on the door for the courier to collect.
So far, people have been sending in a lot of good-quality clothing that's either barely used or brand new with tags still attached, Beverley says.
Anything that's stained or damaged and not fit to be sent out will be converted into bibs or patchwork blankets.
While Gurgl is currently a not-for-profit, Beverley hopes it will eventually be profitable so that income can be filtered back to the community.