21 Mar 2018

The Cambridge Analytica fallout

From Afternoons with Jesse Mulligan, 1:19 pm on 21 March 2018

Social media giant Facebook is having a rough week, it's stocks plummeting and a "please explain" from congress following reports a political consulting firm kept data on millions of its users.

The Cambridge Analytica files have caused a huge fallout, its CEO now suspended, after a UK newspaper revealed the company used underhanded tricks to sway election campaigns. 

It's a complicated investigation so here to explain why it's causing so much concern is Liza Bolton, from the Statistics department at the University of Auckland.

Cambridge Analytica CEO Alexander Nix

Cambridge Analytica CEO Alexander Nix Photo: Gizmodo

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