When a cinema in the Taranaki town of Hawera banned patrons from wearing pyjamas, dressing gowns, dirty gumboots and onesies to their screenings it likely didn't expect to become a global story.
"Please no pyjamas, onesies, dressing gowns or dirty gumboots - no matter how cute they are!" It said in Facebook post in a bid to raise dress standards at the picture theatre.
The BBC, The Guardian and other many other international media organisations have picked up on this.
Later Hawera Cinema posted:
"Wow! We are at a total loss for words! No way did we expect the reaction that we have received from our no pj/onesie/gumboots post on the weekend! It seems we have gone viral, both locally and internationally."
Hawera Cinema's manager Kirsty Bourke told Jim Mora the reaction has been overwhelmingly positive.