29 Sep 2013

Ideas for 29 September 2013

From Ideas, 10:06 am on 29 September 2013

Ideas takes a look at how New Zealand presents itself to the world and asks, has the time come for a re-think of our brand? Historian Richard Wolfe talks to Jeremy Rose about New Zealand's earliest efforts to promote itself to the world; and Chris Laidlaw talks to Massey University professor of Marketing Malcolm Wright, and branding expert Joe Pope.