18 Dec 2016

Big brands and broadcasters blurring the lines

From Mediawatch, 9:08 am on 18 December 2016

Big brands, broadcasters and personalities will work more closely than ever in the media in 2017. Expect intense endorsements of products and politicians alike - and more blurred lines between ads, news and programmes. 

Mike Hosking appearing on his TVNZ news show Seven Sharp while helping out with Air New Zealand's marketing.

Mike Hosking appearing on his TVNZ news show Seven Sharp while helping out with Air New Zealand's marketing. Photo: screenshot