2 Apr 2017

PR in disguise ready for takeoff

From Mediawatch, 9:09 am on 2 April 2017

A new fly-on-the-wall prime-time documentary is actually one big ad for and airline - but no-one’s telling the viewers.

A scene from Ready For Takeoff, an Australian show on TVNZ which was paid for by Qantas.

A scene from Ready For Takeoff, an Australian show on TVNZ which was paid for by Qantas. Photo: screenshot